How a 5-Person Agency Hit $200K in Recurring Revenue with Readdy
Coy Hibbert shares how his five-person agency uses Readdy to build client websites, sell monthly plans, and run a business with about $200K in annual recurring revenue.
Frank is the founder of Readdy.ai. A developer-turned-founder with 10+ years of product experience, Frank loves great design, and he's building the tools he wishes he had when launching his first startup.
Coy Hibbert runs a website agency from just outside Boise, Idaho, with about five people, 90β110 clients, and roughly $200,000 a year in recurring revenue. In Episode 4 of the Readdy Webinar, he walked through exactly how he plans, builds, sells and keeps those clients, and why he hasn't built a new WordPress site since finding Readdy.
Coy's path is unusual. He spent years as a Yellow Pages sales rep, sitting across from thousands of small business owners. That led him into web design and online marketing. He also co-owns a commercial cleaning company, which, as you'll see, became his best sales tool.
He came to Readdy after a week of testing AI website builders and walking away unimpressed. The next day he saw an ad for Readdy, tried it, and for the first time was "blown away." Two friends he showed it to had sites live by the next day. When white labeling launched, he bought it at midnight the moment he saw it.
Start with the outcome, then let the AI plan with you
Coy doesn't start a site by picking a template. He starts by asking: what does this website need to accomplish? Then he talks it through with Readdy, asking specific questions until the structure is clear, and only then says "okay, go ahead and build it." He used to do this planning in ChatGPT; now he does it all in Readdy.
The best example is a lead-gen site for a client with offices in Washington DC, Texas and Idaho. The goal was to rank in every city within 100 miles for every service. Coy asked Readdy to design a silo structure optimized for both Google and AI search. The result is a site with close to 2,000 pages.
Along the way, Readdy helped him solve problems he'd never cracked before:
- Duplicate canonicals. Once he showed Readdy the issue, they fixed it quickly. "It would have taken me forever to figure that out in a different environment."
- Pages falling out of Google's index. Too many near-identical city pages meant Google kept dropping them. Readdy's fix was multiple page templates with varied content. Now pages get indexed and stay indexed.
- A dynamic local phone number. Visitors see the number for the office nearest to them (a 208 number in Idaho, a DC number in DC), with a main-line fallback. Coy says he would never have attempted this in WordPress.
The payoff: 890 keywords at #1, 262 at #2, 112 at #3, for 1,264 in the top three and 1,767 across the first three pages.
His finishing move on every site is one prompt: do everything you can to optimize for Google search and for AI platform mentions and recommendations. Readdy asks a few questions, then works on it for a long time.
Turn your sales deck into a website
Coy's sales presentation was an old PDF his rep used now and then. Rather than redesign it, he dropped it into Readdy, which rebuilt it as a web page. Being on the web unlocked two things a PDF can't do:
- Live client sites inside the deck. Each case study embeds the real website in a full-width iframe, so prospects scroll an actual working site mid-pitch. One Atlanta client got form leads the day after launch and left a glowing review that now sits right next to his site.
- A built-in pricing cart. Instead of 20 more slides about services, the deck has a cart. As the rep talks through each service, she toggles it on or off, and the page shows the recommended plan and total price. Readdy wrote all the logic, including bundle discounts (two add-ons together cost $50/month instead of $100).
This matters because his rep "isn't techy at all." She knows how to have a conversation. The deck does the rest.
On demos: Coy has tried every approach, from calling prospects and offering a custom demo, to sending pre-built demos, to sending live client sites. All of them work, because the sites look good. His favorite is a live site, since it doubles as social proof: a real customer who already bought.
How deep should a demo go? Sometimes he over-invested, like building custom 3D logos. "It made a difference to me," he says, but probably not to the customer.
Sell more than brochure sites
After a painful run of WordPress e-commerce builds, Coy swore he'd never do another. Then Readdy changed his mind.
- A research-peptides store with complex cart math, wholesale pricing and a full affiliate system with tracked links. Readdy built the backend, management system, cart and offers from his prompts.
- An appliance repair shop that also sells refurbished units. The product back office took "one or two prompts," and the owner manages his own listings. Payments connect to Square (PayPal was just added). "I don't think I will ever learn Shopify."
He also leans on Readdy's built-in extras as recurring add-ons: the SEO agent for ongoing blog content (which replaces the $100/month content tools his clients keep asking about), video hero sections, galleries, before/after sliders and AI-ready FAQs. Readdy's new social media agent, which makes short videos from a client's website, is next on his list.
One recent surprise: white-label clients can now log in under his brand and prompt their own edits. "That's a game changer."
The business model behind the $200K
| Metric | Today |
|---|---|
| Clients | 90β110 |
| Recurring revenue | ~$200,000 / year |
| Team | ~5 people (design, editing, admin, sales), fully remote |
| Pricing | Recurring monthly plans, little or no upfront fee |
| Packages | One-page, standard, expanded, e-commerce |
Recurring beats upfront for a small team. "We can just keep stacking, and as long as we do a good job it works really, really well." His focus is always the website, because "everything else comes and goes, but websites last."
Where the clients come from:
- Referrals, his biggest clients came this way, including people who spotted his credit link in a client site's footer.
- Being his own case study. He ranked his cleaning company at the top of Google, so prospects saw proof before he pitched.
- In-person walk-ins. His rep walks into auto shops and restaurants with great sites to show, and closes.
- Referral groups like BNI, which he calls one of the easiest client sources for anyone starting out.
- Cold email and texting, with cold calling coming next.
What's next: With Readdy, a site that took about a week in WordPress now ships far faster, so for the first time Coy is building infrastructure to scale: GoHighLevel as his CRM and six to eight distinct offers (website, SEO, AI visibility), all designed to lead back to a recurring website client.
Key takeaways for agency owners
- Use the AI as a teacher, not just a builder. Coy learned silo structures, canonical fixes and indexing tactics by asking Readdy. "Readdy is smarter than I am. I just ask, and pretend I know a lot when I'm done."
- Plan before you prompt. Define the outcome, design the structure together, then build.
- Let your sales tools sell. A web-based deck with live sites and a pricing cart lets a non-technical rep close deals.
- Show real work. Live client sites and your own rankings are the strongest proof you have.
- Stack recurring revenue. Small monthly plans plus add-ons compound into a real business, even with a five-person team.
Watch the full session
Coy's story shows that the bottleneck for a small agency is no longer build time. It's how fast you can plan, sell and fulfill. Readdy shrinks the build, so the rest of the business can finally scale.
Watch the full 51-minute webinar: Readdy Webinar Ep.4: How to scale your website agency business to $200k
Frank Zhu
Frank is the founder of Readdy.ai. A developer-turned-founder with 10+ years of product experience, Frank loves great design, and he's building the tools he wishes he had when launching his first startup.
